Each year McKinley Marketing Partners conducts a nationwide hiring survey of marketers to help marketing leaders hire the best candidates and marketing professionals navigate the ever-changing hiring landscape by shedding light on emerging trends in the field. 


Key findings from this year's study include:  
  • Average marketing hires declined 30 percent from 2016 to 2017.
  • Demand for marketing talent continues to exceed supply in key areas.
  • 69 percent of companies plan to hire more marketers in 2017 than they did the previous year (up from 44 percent).
  • Nearly 60 percent of marketing hires will be digital.
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