Hiring is hard. And it’s only the beginning. Finding and then keeping top marketing talent is a challenge for nonprofit organizations and trade associations of all sizes.

At McKinley, we recognize the unique marketing and hiring challenges you face every day. That’s why we conducted a nationwide hiring survey of marketing professionals to help marketing leaders at nonprofit organizations optimize their talent by shedding light on emerging trends in the field.



Key findings from this year's study include:  
  • Demand for marketing talent far exceeds supply in key areas.
  • Thirty-eight percent of companies plan to hire more marketers in 2017 than they did the previous year.
  • Investments in marketing automation platforms continues to rise.
  • Half of marketing hires will need digital experience.
  • Fewer nonprofit marketers engaged in active job search than for-profit counterparts. 
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