Hiring is hard. And it’s only the beginning. Finding and then keeping top marketing talent is a challenge for organizations of all sizes.

That's why each year McKinley Marketing Partners conducts a nationwide hiring survey of marketing professionals to help marketing leaders optimize their talent by shedding light on emerging trends in the field. 

Key findings from this year's study include:  
  • Demand for marketing talent far exceeds supply in key areas.
  • Forty-four percent of companies plan to hire more marketers in 2017 than they did the previous year (up from 28 percent).
  • Cutbacks will be minimal, though certain marketing functions will be hit harder than the rest.
  • Over half of marketing hires will be digital this year.
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