Hiring is hard.And it’s only the beginning. Finding and then keeping top marketing talent is a challenge for organizations of all sizes.
That's why each year McKinley Marketing Partners conducts a nationwide hiring survey of marketing professionals to help marketing leaders optimize their talent by shedding light on emerging trends in the field.
2017 Marketing Hiring Trends:
An In-Depth Report on Factors Shaping Demand for Marketing and Creative Talent
Key findings from this year's study include:
Demand for marketing talent far exceeds supply in key areas.
Forty-four percent of companies plan to hire more marketers in 2017 than they did the previous year (up from 28 percent).
Cutbacks will be minimal, though certain marketing functions will be hit harder than the rest.
Over half of marketing hires will be digital this year.