Businesses are seeing big data manifest in marketing, and this trend will continue in the years to come. To be successful, consultants must have the requisite technical skills because results are directly tied to an organization’s bottom line. McKinley Marketing Partners CEO and Co-Founder Michelle Boggs and Director of Client Services Martin Hendershot provide a deeper look into the age of quantifiable marketing in a view point article featured in the latest Hunt Scanlon Media report: Adapting to Change: Trends in Talent Acquisition 2016.

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Hunt Scanlon Media has been defining and informing the senior talent management sector for more than 25 years, and the company provides news reports and briefings, and commentary to more than sixty thousand industry professionals in more than 30 countries.

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